Athlete development software
Brandlete gives sports programs one place to set goals, assign weekly work, and spot at-risk athletes weeks before they churn — so directors keep parents happy, coaches stay accountable, and athletes actually improve.
Built for clubs, academies, and travel programs from 50 to 5,000 athletes.
Why Brandlete
TeamSnap moves practices. Hudl analyzes film. Brandlete is the layer in between — the weekly habits and feedback loop that actually makes athletes better.
Coaches drop film reviews, fitness blocks, and goals to a whole team in under thirty seconds.
Directors see at-risk athletes weeks before they quit — when an intervention still works.
Goals, assignments, and progress in a single feed. No PDFs, no group chats, no DM chaos.
Stop running your program out of Google Sheets and group texts. Brandlete is the system of record.
Who it's for
Real-time visibility into engagement, coach activity, and at-risk athletes — across every team in your club.
Set goals, assign weekly work, track who's actually doing it. Less admin, more coaching.
Athletes get a clear weekly plan. Parents see progress without nagging — and without group-chat overload.
How it works
CSV or copy-paste. Athletes and parents get a one-tap invite. No app store gymnastics — works in the browser.
Use a template (soccer, baseball, basketball, hockey, lacrosse) or build your own. Assign once, reuse every week.
Engagement drops, missed check-ins, and at-risk athletes surface automatically. Step in before churn — not after.
Why programs switch
"We were running the program out of three spreadsheets and a group chat. Brandlete put it all in one place and our renewal rate went up the first season."
"My coaches are actually consistent now. The weekly assignment templates mean nobody coasts and nobody reinvents the wheel."
"I finally know what my kid is supposed to do during the week. The Sunday digest is enough — I don't have to chase the coach."
Pricing
No setup fees. No per-coach charges. Pilot a single team free for 30 days.
For a single team or small academy.
For clubs and multi-team organizations.
Book a demo
We'll walk through your program, set up a team live on the call, and show you what your at-risk report would look like this week.
Email us to bookOr reach us at hello@brandlete.com.